Ratings are but one measure of success for the UFC's new deal with FOX. Selling mainstream advertisers on MMA is a key component, as well, said a veteran media reporter.TV isn't just about shows, after all; it's the commercials.
If the industry-leading promotion attracts young males, as FOX has bet with a seven-year broadcast partnership with the UFC, skittish ad execs may quickly change their tune.
Marcelo Brito Rob Broughton Mike Brown Junie Browning Paul Buentello
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